Some Highly Talked Google Updates

Last Updated on: July 22, 2020

Google Panda:

Google Panda one of the most talked and discussed update by SEO’s and webmasters. Sites having poor quality content was affected by this update. Panda works time to time, But site once hit or affected by this update, followed it norms, so next time escape. Till now Google has released 24 updates has been announced by Google for Panda.

Process Of Panda.

On April 24, 2012 the Google Penguin update was released, which affected further English language search queries, highlighting the ongoing volatility of search rankings.Google Panda process was built through an algorithm update that defines artificial intelligence. Many new ranking factors have been introduced to the Google algorithm as a result, while older ranking factors like PageRank have been downgraded in importance. Google Panda is updated from time to time on a regular basis.

Google Penguin Update:

Google penguin update was launched in year 2012, better to catch sites, deemed to be spamming search results. Websites having low quality links, or paid links affected negatively. Sites which have removed back links, and low quality links, gain good position on search engines. Can say in another word that Google Penguin was a reward to high quality sites, having good content as well as a good approach. Effective SEO, makes a website, easy to crawl, and builds quality links,all the sites which not followed SE guidelines, dropped there search engine rankings, with Penguine Update. It can also be said that over optimization to rank good position in search engines, by webmasters/seo, badly got affected by this update.

Google Hummingbird Update:

Google Hummingbird launched on 27 September 2013.
Google Hummingbird allows the search engine, to present improves better search results for keywords frames, long term keywords.Main purpose for humming bird was to answer those long tails queries in a better way, and to offer better search results for all keywords (search terms). It has improved mobile search and voice search.

Key aspects for humming bird update:

Improved Semantic Search: Current update gives more importance to context and meaning of words to get more relevant search results.
Mobile SEO/Friendly: With the increasing number of smart phone users and mobile search, most of the people started to using internet through there mobile phones. People were not getting proper search result as they were doing from there computers. Humming bird update work effected positively for the mobile users and the people who are using internet through mobile phone.
Structured data markup: Structured data is going to be more important.While providing meta data in Google now, it’s very important to be specific The humming bird update for you is more specific , if you are not writing what you should be.
Increased the importance of social media: Google Humming bird gives more importance to the content shared through the social media. Social media has now became important people are finding business through social sites.
Keywords are still important: Hummingbird uses sentences, phrases, and questions.Keywords are still important and still can be used in effective manner in the content shared on different social site.