5 E-commerce Marketing Strategies for 2021 and Beyond

Last Updated on: April 27, 2023

2020 has been a major year for the eCommerce industry as many turned to online shopping due to retail closures and the risk of getting infected. According to Statista, eCommerce sales are expected to hike up by $476 billion by 2024. Then again, the figure could be much higher as due to Pandemic 2020 eCommerce has seen the sales rise to $374 Billion.

And, now since online shopping has become one of the popular activities, the competition in the eCommerce industry has risen drastically.  To make sure that businesses are able to keep up with the rising competition, online stores need to monitor the current trends in the market. No matter, whether you are in the eCommerce business from years or joined the market 1-

2 years back, if you don’t keep up with the latest trends, it will become hard to survive.

Here, we are bringing you eCommerce marketing strategies, which you can pick from the very beginning of 2021 to make sure you are ahead of your competitors.

1. Use Social Media to Boost your Reach:

With lockdowns and social distancing still affecting human activities, people are left with no option than to scroll Instagram and Facebook. Facebook and Instagram added a Buy button to their site, which turned out to be a great strategy.

Apart from bringing changes in our day-to-day lives, social media has also brought changes in how people buy things. 

How can you take advantage of this?

Now is the right time to take advantage of the growing social media users by escalating your position. You can place ads showcasing your products, prices and offers you are running currently. If the marketing budget is not something which is a concern for you, then you can also get in touch with social media influencers. A good Instagram influencer marketing strategy helps you get high traffic and more engagement.

2. Customers will shop in marketplaces rather than eCommerce stores:

There are many businesses that didn’t even have a website before 2020 have suddenly come online. However, consumer behaviour favours convenience. Many new eCommerce websites lack a strong infrastructure to cope up with an increase in traffic and the requirements of shipping in time.

On the other hand, eCommerce giants like Amazon and Walmart have the needed infrastructure to satisfy the needs of today consumers. Moreover, there are marketplaces that have enough room to accommodate and cater to the needs of new digital entrepreneurs.

How can you take advantage of this?

While it is important to grow your digital presence through a website or eCommerce app development, it is equally important to provide your customers convenience while shopping online.

If you have just started your business online through low exposure, then start-off your journey by becoming a seller in the industry’s top marketplaces. 

3. Cohesive Buying Experience:

Today’s customers are seeking cohesive buying experience across social media platforms. According to statistics, there were around 3.5 billion active social media users and on average, these users spend 3 hours daily on platforms like Facebook and Instagram. People may not explore Facebook or Instagram to buy products, however, a well-crafted strategy pulls them in and often convinces them to make a purchase. By the nature of social media feeds, you can make users follow your brand, which enables you to market them even more.

How can you take advantage of this?

Social media platforms like Facebook and Instagram is a considerable eCommerce digital marketing that allows customers to build a parasocial relationship with the brand. This means that your marketing strategy can make your brand appear as a friend to your prospects. By building personal and interactive social media marketing strategy, you can gain the advantage of a growing trend of cohesive buying experience. At Systango, a full-service digital marketing company, we have ecommerce marketing experts who draft eCommerce advertising campaigns that make your eCommerce marketing strategy hit the ground running.

4. Analytics will flourish:

In the world of eCommerce, customer data is of utmost importance. Many brands make the mistake of focusing just on the basics, but the vital metrics such as click-through rates and page-clicks that can help in understanding user-journey and analyse from where the bulk traffic is coming from.

How to take advantage of this?

If you want your ecommerce marketing strategies to bring you results, then it is a must to get detailed insight from analytics. Check what data you currently have about your customers, if you don’t have enough data, then upgrade to another tier through which you can have a deep dive into the user data.

Here are a few ways to analyze your data thoroughly:

1. Segment your audience based on geographical location, age, gender, total spendings, buying habits and more.
2. Determine the channels that are pulling your customer to store.
3. Understand which content leads to most conversions.

5. Personalization will make brands build a bond:

Customers love those brands that provide them with an experience tailored to their unique needs. According to Smarter HQ, 72% of customers only engaged with personalized messaging. Initially, personalization was only limited to email marketing, but today technology capabilities and customer expectations have changed what is possible.

How to take advantage of this?

Personalization is a tool to create long-lasting customer relationships. You can personalize the user journey by recording information about the customer and then using things from their last purchase, and the type of items they buy for providing them with future recommendations.

Here is how Enfamil, an eCommerce store providing nutrition for babies, utilizes details of customers for personalized marketing campaigns. Email requests the due date of babies from pregnant mothers in their newsletter pop-up. This enables them to share relevant information with the expected mothers during the pregnancy period and build a bond with their prospects.

Hire Systango as your Ecommerce Marketing Agency

Getting assistance from an eCommerce marketing agency is one of the smartest moves that you can make to strengthen your eCommerce marketing strategy. Instead of worrying about strategies for individual platforms, or hiring different freelancers to handle various channels, hire eCommerce experts at Systango. Marketing is a time-consuming job, thus it is best to let it be handled by those who have skills and resources. We are a full-service digital marketing agency having dedicated teams to handle SEO and content marketing, social media outreach, eCommerce marketing and more. We have bespoke eCommerce marketing solutions to meet the requirements of your business.

Here is how Systango’s Analytics Team Helped Tateossian in Understanding the Downfall Behind Traffic and increased ROAS by 40%

Tateossian London is a leading brand offering uniquely crafted and refined accessories for men and women. The client approached Systango’s Analytics Team to support them in understanding the sources and medium of the traffic, and the reason behind the downfall of the traffic.

They also needed the assistance of digital marketing experts to extend the granularity of data gathered through the conversion or checkout journey.

Our eCommerce marketing experts helped the client implement a sales funnel and showed them the sources that are bringing traffic to the website. We also worked closely with the sales team of Tatession London to assist them in understanding the checkout journey and help them build eCommerce marketing strategies to increase conversions. 

Apart from Analytics, we also optimised their Facebook paid campaigns and increased their ROAS by up to 40%.
Get in touch with our eCommerce marketing experts for a marketing plan that boosts the ROI of your business.