Objectives.

The objective was to shift from traditional research-based insights to real-time, data-driven consumer behaviour analysis.

  • Real-time Consumer Insights: Develop a dashboard to shift from traditional research-based insights to real-time, data-driven consumer behaviour analysis.
  • Connected Experience Dashboard: Create a central hub for clients to monitor and improve consumer engagement.
  • Campaign Data Centralisation: Consolidate campaign details, scan rates, dates, times, and landing page engagement statistics from multiple campaigns.
  • Streamlined Reporting: Enable teams to make data-driven decisions by providing a centralised platform for streamlined reporting.
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Our Solutions.

Our collaborative approach with the client resulted in the creation of a feature-rich, user-friendly application. We designed the user interface and developed various functionalities, transforming the vision of the Dashboard into reality. Our solution encompassed:

  • Campaign Management System

    We developed forms for creating and managing campaigns, streamlining the entire campaign lifecycle.

  • QR Code Creation and Customisation

    Customised QR code forms were introduced, allowing clients to create and manage QR codes for their campaigns. Customisation options included colours, borders, and images.

  • Power BI Integration

    We embedded Power BI Dashboards within the web application for comprehensive campaign performance metrics, planning and forecasting, and QR code management.

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Key Benefits.

  • Enhanced campaign effectiveness by 25%
  • Real-time consumer behaviour analysis
  • Centralised dashboard for streamlined campaign management
  • Improved decision-making with data-driven insights
  • Optimised QR code customisation and management
  • Comprehensive reporting for informed marketing strategies

Tech Stack.

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