Meet us at Token2049 Singapore - the world's largest crypto event | Booth CT19 at Level 4 | 18-19 Sept

Join us for an exclusive Tech Mixer at Google UK headquarters by Systango and Google Cloud | 26th September

Meet us at Token2049 Singapore - the world's largest crypto event | Booth CT19 at Level 4 | 18-19 Sept

Join us for an exclusive Tech Mixer at Google UK headquarters by Systango and Google Cloud | 26th September

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CXP Consultancy Digitises Assets, Creates Real-Time Customer Insights for Connected Experience.

A leading digitisation services provider initiated a project to empower clients with real-time consumer insights and enhanced engagement strategies. This includes creating a centralised dashboard for monitoring campaigns and scan rates to enhance consumer engagement.

Objectives.

The objective was to shift from traditional research-based insights to real-time, data-driven consumer behaviour analysis.

Real-time Consumer Insights: Develop a dashboard to shift from traditional research-based insights to real-time, data-driven consumer behaviour analysis.
Connected Experience Dashboard: Create a central hub for clients to monitor and improve consumer engagement.
Campaign Data Centralisation: Consolidate campaign details, scan rates, dates, times, and landing page engagement statistics from multiple campaigns.
Streamlined Reporting: Enable teams to make data-driven decisions by providing a centralised platform for streamlined reporting.

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Our Solutions.

Our collaborative approach with the client resulted in the creation of a feature-rich, user-friendly application. We designed the user interface and developed various functionalities, transforming the vision of the Dashboard into reality. Our solution encompassed:

Campaign Management System

We developed forms for creating and managing campaigns, streamlining the entire campaign lifecycle.

QR Code Creation and Customisation

Customised QR code forms were introduced, allowing clients to create and manage QR codes for their campaigns. Customisation options included colours, borders, and images.

Power BI Integration

We embedded Power BI Dashboards within the web application for comprehensive campaign performance metrics, planning and forecasting, and QR code management.

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Key Benefits.

Enhanced campaign effectiveness by 25%
Real-time consumer behaviour analysis
Centralised dashboard for streamlined campaign management
Improved decision-making with data-driven insights
Optimised QR code customisation and management
Comprehensive reporting for informed marketing strategies

Tech Stack.

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