Enhancing CX With Predictive Analytics For A Leading Travel Aggregator.
The platform acts as a personal errand assistant, addressing various needs. It offers over 25,000 ethnic grocery items and uses AI for price optimisation, covering all shopping needs. The standout "Pick & Drop" feature lets users send packages from one place to another for a small fee. The "Make a List" feature allows users to create shopping lists that the app will purchase and deliver to their doorstep. This app aims to make life more convenient and efficient for its users.
Objectives.
The platform aims to modernise and enhance the reward seat search experience for users. The objectives include:
System Enhancement: Update the front end with React for user experience and decouple it from RoR to NodeJS microservices for scalability.
Flexible Content Management: Implement Strapi CMS for adaptable backend management.
Enhance Data Collection: Develop a tool gathering availability data from multiple airlines.
Predictive Analytics Integration: Incorporate a predictive ML model to forecast seat availability.
To achieve the objectives, Systango meticulously executed the following tasks:
Frontend Revamp
Redesigned the entire web application frontend using React, creating a faster, more user-friendly single-page application.
Backend Transition & Microservices
Migrated backend to NodeJS from RoR, implementing microservices for scalability.
CMS Implementation
Integrated Strapi for enhanced flexibility and scalability in content management.
Bots Orchestrated
Developed new bots and integrated them with a Bot Orchestrator to collect real-time seat availability data from multiple airlines like Avios, Air Miles, Flyer Miles, etc.
Predictive ML Model
Integrated a machine learning model to predict seat availability based on routes, dates, passenger counts and cabin classes.
Data Warehouse
Set up a data warehouse to store historical data for analysis and model improvement.